[PDF] DOWNLOAD READ Color Your Message: The Art of Digital Marketing & Social Media
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Description of Color Your Message: The Art of Digital Marketing & Social Media
Review 'Lisa tells of her experience in spending over a million dollars on traditional media and marketing campaigns, and shares why faster, cheaper and longer-lasting digital marketing yields better results.� She paints a convincing case for the need for businesses to use digital tools to reach an ever growing portion of the marketplace.' - Tom Robinson, Public Relations Society of America (APR)'We're living in a tumultuous time, ripe with change and exploration.� Lisa pushes you toward new ways of thinking, and new ways of approaching information that helps expand your business growth to become more powerful than ever.'� - J Moody'With personal stories, humor, and practical advice, as well as inspiration, Lisa has written a clear, and very practical, manual on how to get your brand, your business, and your story to the public, using completely free tools.' -Robert Miller Read more From the Author What Color Is Your Message? � Some see their ideas as creative and act on their creative flair. Getting people to understand the tremendous opportunities to improve their business marketing led me to 'Color Your Message!' Having had hundreds of conversations and interviews about business over the past several years, I found that there is a disconnect between people who have been in business over twenty years and the younger generation on how they receive their messages. Many older businesses who are experts in their field do not understand the social media components or understand what to do. Until just a few short years ago your business could survive with basic marketing, as simple as black and white. And then almost overnight everything changed with high-speed Internet and mobile devices that could deliver the world. Business marketing exploded into a full palette of colors. We used to live in a society where it mattered if you had been a business owner for over 20 years. It used to be credible if you were in business even 30 or 40 years. Employees loved to say they worked with a company for decades. I feel that today, most people simply care about their bottom line cost and to some extent how they are found online. If you are not fully utilizing today's technology and tools you may get lost completely. Read more About the Author Color Your Message hit the #1 Best Sellers List on Amazon February 11, 2015 under Content Management.� Lisa trains and speaks about innovation, change and how to grow your business quickly and effectively. Lisa Caprelli has helped businesses grow for over 20 years across a spectrum of industries. During her many years as an entrepreneur she engaged in a variety of radio, magazine, newspaper and campaigns, carefully tracking her results. With the explosion of low-cost and highly-effective Internet marketing she made the shift to train, speak and teach about digital media. You don't have to spend a fortune today to advertise and promote your business. Color Your Message is a result of understanding the day to day questions of the business dinosaur or the millennial. With a unique vision, Lisa is able to quickly assess and address the needs of a business, be it, automotive, lawyer, university, doctor, retail, restaurant, oil and land, real estate, subject matter expert -- she has the invaluable ability to approach each product from an outsider's perspective, quickly understand a customer's objections and appeal to their emotional impulses.Lisa has the invaluable ability to approach each message from an outsider's perspective, quickly understand a customer's objections and appeal to their emotional impulses, to convey a story. Lisa is CEO of GoGlossy.com a public relations, media and marketing agency. She is also a talk show host for The Business Experience Show based out of Southern California.� Lisa's personal passions include hiking, teaching, writing and painting.� In the face of adversity, having grown up very poor only to strive for the American dream and ultimately build a successful business empire, only to walk away from it after the recession - to then rebuild a purposeful new life is a story that compels people to be drawn to her messages about change and adaptation. #ColorYourMessage Read more
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