PDF READ FREE Start at the End: How to Build Products That Create Change
PDF READ FREE Start at the End: How to Build Products That Create Change (PDF) Ebook
Description for Start at the End: How to Build Products That Create Change
Review �Clear and concise, this is a book for anyone who believes there is a better way to do business. Wallaert is right: we can all be behavioral scientists. And we all should be.� �Sallie Krawcheck, CEO and cofounder of Ellevest � �Matt Wallaert spends his time finding ways to help people make decisions that will enable them to live better lives, and in this book he shares how we all can. Start at the End is a clear, insightful, wise, and powerful book that will help anyone whose aim is to improve human welfare.� �Barry Schwartz, professor at Berkeley Haas, author of The Paradox of Choice and Why We Work � �The idea that products exist to change behavior isn�t new, yet most product designers don�t start with behavior as an outcome. Wallaert�s intriguing, insightful, and often humorous new book is a guide for anyone seeking to drive customer action.� �Nir Eyal, author of Hooked and Indistractable � �Good businesses are built on a thesis and Matt Wallaert certainly has one. His idea that products must create behavior change is a fresh lens on a vital problem, and the scientific approach this book advocates is compelling. Matt is one of the absolute best conceptual-meets-extremely-practical holistic thinkers out there. I will always make time to soak in his thinking and act swiftly on his ideas.� �Pip Coburn, founder of Coburn Ventures Read more About the Author Matt Wallaert is a behavioral scientist and entrepreneur working at the intersection of technology and human behavior, designing products and programs that help people live happier, healthier lives. After leaving academia to build and sell several successful startups, he became Microsoft's Behavioral Scientist and a director at Microsoft Ventures. He is now the Chief Behavioral Officer at Clover Health, a Medicare Advantage plan changing the model of insurance by bending the risk curve with behavioral change. He speaks frequently on the intersection of science and product design and continues to build side projects designed to change behaviors around social inequities. Read more See all Editorial Reviews
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